You laugh when something's funny and cry when it's sad and say what you think without, well, thinking.
Tiny treats and lame excursions are unbearably exciting - you skip, dance and sing your way down supermarket aisles without even considering the possibility you look and sound anything less than exceptional.
And you never lose sleep over a member of the opposite sex.
But for how long? Especially if your parents buy into yuckky marketing that seeks to sexualise and/or turn you into a fashion accessory. And according to this article, consumer demand is growing.
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| A little girl dressed up as a Witchery mum |
Ewww - there's nothing technically wrong with that picture... but it's all so WRONG!
ReplyDeleteIt's definitely not as disturbing as Bonds' bras for six year olds, but it is weird.
ReplyDeleteThe article points out that it's not just the clothes, but the "languid, unsmiling" expression that mimics the style of the adult campaign.
An ethics lecturer quoted in the story (Dr Emma Rush) says the most "creepy" thing is the way the campaign "ties into this child as fashion accessory for the parent trend, which I think is encapsulated most in this horrible expression of the mini-me - you know, the child as a mini version of me".
Yeah, I wrote an email to witchery after hearing about it again on collective shout.
ReplyDeleteI'm determined not to give in to all of this marketing. I was looking at bathers the other day for the girls and there are bikinis made to fit almost from birth!
ReplyDeletebikinis from birth! thats vile. better naked than sexed up in a bikini.
ReplyDelete